{"id":18545,"date":"2023-07-05T22:59:18","date_gmt":"2023-07-05T20:59:18","guid":{"rendered":"https:\/\/arnaujorda.com\/?p=18545"},"modified":"2023-07-06T17:51:13","modified_gmt":"2023-07-06T15:51:13","slug":"que-puedes-aprender-analizando-la-comunicacion-de-una-empresa","status":"publish","type":"post","link":"https:\/\/arnaujorda.com\/cat\/que-pots-aprendre-analitzant-la-comunicacio-d-una-empresa\/","title":{"rendered":"Qu\u00e8 pots aprendre analitzant la comunicaci\u00f3 d'una empresa?"},"content":{"rendered":"

Qu\u00e8 pots aprendre analitzant la comunicaci\u00f3 d'una empresa?<\/h2>\n\t
\n\t\t
\n\t\t\t

\ud83e\udd28 Saps tota la informaci\u00f3 que pots obtenir si analitzes un departament de comunicaci\u00f3? Pots veure quin \u00e9s el focus de tota l'organitzaci\u00f3, si tenen un paper en la presa de decisions estrat\u00e8giques i fins i tot si la direcci\u00f3 els considera un departament clau o no.<\/p>\n

\ud83d\udcad La idea d'aquest article em va sortir despr\u00e9s d'una conversa amb l'Elena Guarneri quan ens vam trobar a Brussel\u00b7les fa unes setmanes. Va arribar el moment que haviem de dinar, aix\u00ed que vem aprofitar l'excusa per tenir l'oportunitat de parlar de manera m\u00e9s relaxada. Entre altres coses, vam compartir les nostres experi\u00e8ncies professionals anteriors i algunes reflexions sobre la comunicaci\u00f3. Durant el vol de tornada cap a casa, em vaig trobar inspirat despr\u00e9s d'aquella conversa, aix\u00ed que vaig aprofitar aquell temps mort per comen\u00e7ar a escriure el meu punt de vista sobre el que haviem parlat. I aquelles idees que vaig escriure r\u00e0pidament al m\u00f2bil, a 35.000 peus d'altura, es van convertir en aquesta publicaci\u00f3. Anem a explicar-les en m\u00e9s detall:<\/p>\n

\u25b6 Qui hi ha?<\/strong>
\nPer veure clarament si la direcci\u00f3 considera important el departament de comunicaci\u00f3, tot comen\u00e7a amb una pregunta senzilla: \u00c9s realment un departament o nom\u00e9s una persona que ho fa tot?<\/p>\n

Per a empreses petites, tenir una persona dedicada a temps complet fent comunicaci\u00f3 probablement \u00e9s suficient i ja demostra que ho consideren important. Nom\u00e9s seria necessari assignar una part del pressupost per externalitzar algunes tasques i ja estaria.<\/p>\n

Per\u00f2 si una empresa mitjana o gran nom\u00e9s t\u00e9 una persona, \u00e9s senyal que no valoren realment el que la comunicaci\u00f3 pot aportar a l'organitzaci\u00f3. Per exemple: employer branding, esdeveniments, xarxes socials, gesti\u00f3 de web i intranet, formaci\u00f3 interna, disseny gr\u00e0fic, creaci\u00f3 de v\u00eddeos, etc. Perqu\u00e8 nom\u00e9s amb una sola persona no es pot fer tot aix\u00f2. I ning\u00fa pot ser expert en tot. Fins i tot si externalitzen algunes d'aquestes tasques, el pobre especialista de comunicaci\u00f3, que tamb\u00e9 s'encarrega de gestionar aquestes ag\u00e8ncies externes, no pot ocupar-se de tot. Aix\u00f2 significa que, malgrat tenir els recursos per poder dur a terme aquestes activitats de comunicaci\u00f3, han decidit no invertir-hi. Est\u00e0 b\u00e9, ho respecto, per\u00f2 alhora estan perdent moltes oportunitats. Grans empreses, si voleu considerar la comunicaci\u00f3 important, necessiteu contractar m\u00e9s gent. No hi ha alternativa.<\/p>\n

\u25b6 Com son? <\/strong>
\nPodem obtenir m\u00e9s informaci\u00f3 d'aquests departaments si observem individualment les persones que hi treballen. Hi ha un professional de creaci\u00f3 de v\u00eddeos perqu\u00e8 el consideren crucial per a l'estil de comunicaci\u00f3 de l'empresa? O principalment tenen periodistes i redactors perqu\u00e8 \u00e9s important refor\u00e7ar les relacions amb els periodistes i \u00e9s clau generar contingut per a diaris, web corporativa i xarxes socials?<\/p>\n

\u00c9s clar, una empresa pot considerar important la creaci\u00f3 de v\u00eddeos i decidir externalitzar aquesta tasca. Per\u00f2 tenir una persona internament \u00e9s donar un pas m\u00e9s enll\u00e0. En aquest cas, no nom\u00e9s ho consideren important, sin\u00f3 essencial. Volen tenir aquest especialista en el seu equip i que sigui accessible per contactar-hi. Aix\u00f2 garanteix al professional una millor comprensi\u00f3 de cada projecte. A m\u00e9s, est\u00e0 m\u00e9s connectat amb l'empresa en si mateixa, per la qual cosa pot obtenir una millor visi\u00f3 general de les necessitats i la import\u00e0ncia de cada aspecte.<\/p>\n

\u25b6 Amb qui parlen? <\/strong>
\nNo nom\u00e9s em refereixo a a qui reporta directament el departament de comunicaci\u00f3 o l'especialista, sin\u00f3 tamb\u00e9 amb quins departaments tenen m\u00e9s interacci\u00f3. A m\u00e9s, tenir un departament de comunicaci\u00f3 s\u00f2lid implica construir confian\u00e7a i tenir bones relacions amb tots els departaments. S\u00ed, tots.<\/p>\n

Aix\u00ed doncs, a m\u00e9s de tenir aquesta bona reputaci\u00f3 que dono per fet, examinant amb qui tenen m\u00e9s connexions\/interaccions, es pot analitzar l'estrat\u00e8gia de l'organitzaci\u00f3.<\/p>\n

Per exemple, si l'especialista en comunicaci\u00f3 informa a Recursos Humans \/ Persones, aix\u00f2 significa que l'organitzaci\u00f3 tendir\u00e0 a centrar-se m\u00e9s en la comunicaci\u00f3 interna, l'employer branding, difondre la cultura de l'empresa, esdeveniments interns, l'experi\u00e8ncia dels empleats, etc., en comptes de realitzar campanyes de m\u00e0rqueting per promocionar productes o serveis.<\/p>\n

Si es tracta d'un departament de comunicaci\u00f3 complet, amb professionals especialitzats en diferents rols i informant al CEO, significa que tindran un gran impacte i un paper important tant en l'estrat\u00e8gia de comunicaci\u00f3 com en l'organitzativa.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque de toda la organizaci\u00f3n, si tienen un papel a la hora de decidir la estrategia e incluso…<\/p>","protected":false},"author":1,"featured_media":18552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-18545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion"],"yoast_head":"\n\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0<\/title>\n<meta name=\"description\" content=\"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arnaujorda.com\/cat\/que-pots-aprendre-analitzant-la-comunicacio-d-una-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0\" \/>\n<meta property=\"og:description\" content=\"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arnaujorda.com\/cat\/que-pots-aprendre-analitzant-la-comunicacio-d-una-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Arnau Jord\u00e0\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T20:59:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T15:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments-980x588.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arnau Jorda Queral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnau Jorda Queral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/\"},\"author\":{\"name\":\"Arnau Jorda Queral\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#\\\/schema\\\/person\\\/b65b59fcf933c6f554ea5ad935b65bb1\"},\"headline\":\"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa?\",\"datePublished\":\"2023-07-05T20:59:18+00:00\",\"dateModified\":\"2023-07-06T15:51:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/\"},\"wordCount\":802,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#\\\/schema\\\/person\\\/b65b59fcf933c6f554ea5ad935b65bb1\"},\"image\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arnaujorda.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/what-you-learn-from-analyzing-communication-departments.png\",\"articleSection\":[\"Comunicaci\u00f3n\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/\",\"url\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/\",\"name\":\"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arnaujorda.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/what-you-learn-from-analyzing-communication-departments.png\",\"datePublished\":\"2023-07-05T20:59:18+00:00\",\"dateModified\":\"2023-07-06T15:51:13+00:00\",\"description\":\"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/arnaujorda.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/what-you-learn-from-analyzing-communication-departments.png\",\"contentUrl\":\"https:\\\/\\\/arnaujorda.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/what-you-learn-from-analyzing-communication-departments.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/arnaujorda.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#website\",\"url\":\"https:\\\/\\\/arnaujorda.com\\\/\",\"name\":\"Arnau Jord\u00e0\",\"description\":\"Marketing | Comunicaci\u00f3n | Direcci\u00f3n de Proyectos\",\"publisher\":{\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#\\\/schema\\\/person\\\/b65b59fcf933c6f554ea5ad935b65bb1\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arnaujorda.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/arnaujorda.com\\\/#\\\/schema\\\/person\\\/b65b59fcf933c6f554ea5ad935b65bb1\",\"name\":\"Arnau Jorda Queral\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g\",\"caption\":\"Arnau Jorda Queral\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g\"},\"sameAs\":[\"https:\\\/\\\/arnaujorda.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0","description":"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arnaujorda.com\/cat\/que-pots-aprendre-analitzant-la-comunicacio-d-una-empresa\/","og_locale":"ca_ES","og_type":"article","og_title":"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0","og_description":"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...","og_url":"https:\/\/arnaujorda.com\/cat\/que-pots-aprendre-analitzant-la-comunicacio-d-una-empresa\/","og_site_name":"Arnau Jord\u00e0","article_published_time":"2023-07-05T20:59:18+00:00","article_modified_time":"2023-07-06T15:51:13+00:00","og_image":[{"width":980,"height":588,"url":"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments-980x588.png","type":"image\/png"}],"author":"Arnau Jorda Queral","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Arnau Jorda Queral","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#article","isPartOf":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/"},"author":{"name":"Arnau Jorda Queral","@id":"https:\/\/arnaujorda.com\/#\/schema\/person\/b65b59fcf933c6f554ea5ad935b65bb1"},"headline":"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa?","datePublished":"2023-07-05T20:59:18+00:00","dateModified":"2023-07-06T15:51:13+00:00","mainEntityOfPage":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/"},"wordCount":802,"commentCount":0,"publisher":{"@id":"https:\/\/arnaujorda.com\/#\/schema\/person\/b65b59fcf933c6f554ea5ad935b65bb1"},"image":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments.png","articleSection":["Comunicaci\u00f3n"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/","url":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/","name":"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa? – Arnau Jord\u00e0","isPartOf":{"@id":"https:\/\/arnaujorda.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#primaryimage"},"image":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments.png","datePublished":"2023-07-05T20:59:18+00:00","dateModified":"2023-07-06T15:51:13+00:00","description":"\ud83e\udd28 \u00bfSabes toda la informaci\u00f3n que puedes obtener de una empresa si analizas el departamento de comunicaci\u00f3n? Puedes ver cu\u00e1l es el enfoque...","breadcrumb":{"@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#primaryimage","url":"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments.png","contentUrl":"https:\/\/arnaujorda.com\/wp-content\/uploads\/2023\/07\/what-you-learn-from-analyzing-communication-departments.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/arnaujorda.com\/que-puedes-aprender-analizando-la-comunicacion-de-una-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/arnaujorda.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 puedes aprender analizando la comunicaci\u00f3n de una empresa?"}]},{"@type":"WebSite","@id":"https:\/\/arnaujorda.com\/#website","url":"https:\/\/arnaujorda.com\/","name":"Arnau Jord\u00e0","description":"M\u00e0rqueting | Comunicaci\u00f3 | Direcci\u00f3 de Projectes","publisher":{"@id":"https:\/\/arnaujorda.com\/#\/schema\/person\/b65b59fcf933c6f554ea5ad935b65bb1"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arnaujorda.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":["Person","Organization"],"@id":"https:\/\/arnaujorda.com\/#\/schema\/person\/b65b59fcf933c6f554ea5ad935b65bb1","name":"Arnau Jorda Queral","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g","caption":"Arnau Jorda Queral"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/3a72be7bda4b797fa84f2260b5513e8e796d156b8a7e6fe98dcfc3a11b8110d6?s=96&d=mm&r=g"},"sameAs":["https:\/\/arnaujorda.com"]}]}},"_links":{"self":[{"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/posts\/18545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/comments?post=18545"}],"version-history":[{"count":0,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/posts\/18545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/media\/18552"}],"wp:attachment":[{"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/media?parent=18545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/categories?post=18545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arnaujorda.com\/cat\/wp-json\/wp\/v2\/tags?post=18545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}